Building
Effective Website Links
by: Dan Hartnett
One of the most important factors
in getting your web site highly
ranked in the search engine indexes
is building links. Links is one
of the most important ways that
Google and the other search engines
determine the importance and ranking
of your site. If you are trying
to build a popular or profitable
site, you need to have both quality
and a quantity of links for Google
to notice you. Here are some great
tips.
Links are just hypertext of a web
site's address that is posted on
other sites. The way Google determines
how important your site is and how
it will rank in the search engine
rankings is to see how many other
people link to your web site and
the importance of these web sites
that link to you. For instance,
If fifty web sites all have your
link on their web site, Google will
take notice. And if all fifty of
these web sites are important and
have many links of their own, your
web site will be viewed as important
and ranked high.
Unfortunately Google’s ranking
formula is secret, so you can never
tell for sure how many links are
needed and which web sites are important
to Google to place you at the top
of the search index. However Google
does have a toolbar tool which displays
a page rank. Page rank is a measure
of how Google rates the importance
of web sites. You can use this tool
to seek out web sites with high
importance and ask them to post
a link of your web site on their
site. Most web sites will be happy
to exchange links as well as sell
you a link on their site for a fee.
Fees vary but can cost from $10
per month to over $100 for a high
page rank site. If you are looking
for a great way to build a popular
and profitable web site, look at
the above suggestions.